So many shopping & charity events are going on right now, and I feel like this is one of the best times I’ve had in SL, shopping wise. There are “too many events” but this is a good thing! I think that it shows SL residents are still passionate about SL and we still love to shop, so content creators, keep ’em coming!
I had the pleasure of stopping by Project FUR Japan this morning, and it is packed with lots of goodies!
I’m a lil behind on my hair blogging, but I promise I have a post coming up! 🙂
Check out this stunning new Tempest hairstyle from Exile. I love everything about it, and if you stop by Exile, you can pick up a free pack of all the tattoo hair bases for every Exile hair color. Yay, I love that!! I wish every hair designer in SL would release their own hair base! <3
I want to clarify that I don’t know the creator of Blueberry (Blueberryxx) personally. Everything I’m sharing here is based on public information and my own observations.
If you’ve been a resident of Second Life for a while, you’re probably familiar with the brand Blueberry. From my understanding, Blueberry is comprised of a team of creators and customer service representatives (CSRs) and has been consistently releasing content since 2012. This brand has been quite successful. In January 2023, it was announced that Blueberry raised $6 million in seed funding, which means they got investors. As you may know, when investors come on board, they take partial ownership in exchange for their capital.
A little over a year later, in April 2024, Blueberry informally announced the closure of the brand on Facebook. This news shocked their fans in Second Life, who refused to believe that the closure was permanent, thinking it might just be a break. The announcement remained inconsistent over several weeks, causing confusion about whether Blueberry was taking a break or closing for good. The CSRs in Second Life eventually announced that there were no staff members available, and they were effectively just volunteering while the brand was winding down.
Residents had several months to spend their store credit and come to terms with Blueberry’s closure. Then, in August, the creator of Blueberry announced a comeback under a new brand called “The Kiwi Co.” under a new avatar (Kiwi Blossom). Side note: did you know that a kiwi is also a type of berry?
Here’s what we know: Blueberry’s investors decided to close the portion of the business operating in Second Life. Blueberry the brand is still active on other platform, such as Roblox. While the Blueberry brand remains closed in Second Life, all of the products are still available on the Marketplace. The creator of Blueberry decided to reopen without the investors, taking her former Second Life team back with her and launching The Kiwi Co.
I’m not certain why the creator chose to return to Second Life under a new brand, but I do know that it’s a savvy business move to leave the old brand behind. With the introduction of Physically Based Rendering (PBR) and several new avatar bodies since Blueberry’s launch in 2012, why not rebrand and start fresh? Very few brands in Second Life tend to update old content with PBR or new bodies; they prefer to move forward and create new products. Supporting new products is simpler than managing a vast catalog of old ones.
So, if you loved the Blueberry aesthetic, you’ll be pleased with The Kiwi Co. The launch includes a dress and a pair of shoes as a gift to customers. Offering a generous free gift during a brand launch or re-launch is a smart strategy. The Grace Dress and shoes are both fatpacks, available in PBR and non-PBR versions.
Transferring Blueberry credit to The Kiwi Co
If you have Blueberry credit that you want to transfer to The Kiwi Co, please contact Blueberryxx resident in Second Life to facilitate the transfer.
I’ll show you the difference between the PBR (Physically Based Rendering) version of the dress and the non-PBR (Blinn–Phong) version. I photographed both with the same lighting in a PBR viewer. My EEP is optimized for PBR, which makes the non-PBR version appear a bit flat. Both versions look great, but if you know how to adjust your lighting, PBR will always stand out more. This dress features very subtle PBR effects, as it’s not a shiny fabric. I experimented with extra light sources to highlight the fabric, but most users probably won’t notice this while wearing it in-world.
I won’t endorse any specific PBR viewer, but if you’re still using a non-PBR viewer, consider upgrading (if possible). Second Life is evolving, and many brands might stop providing fallback textures, focusing solely on PBR optimization.
If you want to check out this dress, visit The Kiwi Co. in SL!
This sexy lil’ bikini is a new release from Djinn & Tonic. I like everything about this bikini, it’s colorful and has a great style. The bikini also includes prim ties on the back, which is a nice little detail to add more realism.
Djinn & Tonic – Seeing Stars
The beach is my favorite terrain in SL, what’s yours?
Good morning Second Life! I’m on a boat! Big thanks to my friends Kere and Kavar for letting me live on their sim and also play with their fantastic stuff while they’re not home!
There is a new event to promote Japanese creators in SL, it’s called Creation.jp! I went to get this adorable nautical-inspired dress (top & skirt) from G-Field. This is an exclusive color, not sold in-store later. The event is small, very easy to navigate and shop quickly. I also bought something fruity and adorable, I’ll wear it next time!
What I’m Wearing:
Pink Fuel Skin
Truth – Oceana
G-Field – Bow Tops (Border:Navy) S
G-Fiield – High Waist Skirt (Doris) Navy&Red S
Ingenue – Lola Heels (Navy)
Senra is here! When I showed you the NUX Senra Avatars on me two weeks ago, I did not edit the shape or wore anything in my inventory (because I had none on the beta grid).
Second Life announced the Senra Beta Avatars are now available to everyone via the library and a starter avatar web page with options for new users. After playing around with the shape and trying on two old system skins that I didn’t delete from my inventory, I decided to just wear the included Senra Jamie skin. Don’t even try to retrofit old skins or clothing, it’ll leave you feeling deep sadness.
I wanted to use this gorgeous Pink rug from Culprit in today’s post, so I turned it into wall decals! I just re-sized and rotated it — and voilà, dual purpose!
The new Dephine Heels from Ingenue are adorable! I’m wearing the new Switch Mini skirt from SySy’s and pairing it with the Rachel Ruffle Sweater from Teefy. They fit together so beautifully — I’ll probably wear this outfit again in a few more color combinations.
More eyes. Kavar told me about these gorgeous eyes, and of course I had to get all of them! These Candi eyes are from Crash Republic, and includes both texture and mesh prims.
What I’m Wearing:
Exile – Longest Night
Teefy – Rachel Ruffle Sweater (White) Long S
SySy’s – Switch Mini (S) Silver
Ingenue – Delphine (Cherry) Arcade
SLink – Mesh Hands (av)
The trick ladies is the Calwl effect 😀 on your phoenix viewer,i love exile hair only when i have my Calwl effect,it looks yuck when you have default effect on pfttt :'(
For instance,the artemis exile hair looks fab when i have my calwl effect on but it looks eww on me when i have default or any other effect on hehe,hugs
I think that the right Windlight setting does help with any product, but it shouldn’t drastically change your perception of it! I hope you try some different styles, my favorite from Exile is always the long flowing ones.
I use calwl all the time (excepting when I take pictures) and it still looks … strange. As someone stated, I think it only looks good in pictures? I would need to try with a few demos.
I would really love to see Exile work to bring a little more flexi to especially his long styles. While they are gorgeous and look great in pics, I can`t help but have flash backs to 2008 with hair that sticks straight out when my pixels bend and move with my AO. But yes, as always they look esp fab on you, Gogo.
Can’t wait to see you wear Kaelyn 😉
Not sure if i like the lace… The shirt isn’t something i’d wear eaither…then it’s too much lace on the jeans…A bit matchy matchy.
Exile always looks great on you, I’m jealous!
I was just thinking the same… Exile hair never looks good on me! What’s the trick? 😉
The trick ladies is the Calwl effect 😀 on your phoenix viewer,i love exile hair only when i have my Calwl effect,it looks yuck when you have default effect on pfttt :'(
For instance,the artemis exile hair looks fab when i have my calwl effect on but it looks eww on me when i have default or any other effect on hehe,hugs
Gogo,gorgeous as ever
I think that the right Windlight setting does help with any product, but it shouldn’t drastically change your perception of it! I hope you try some different styles, my favorite from Exile is always the long flowing ones.
I use calwl all the time (excepting when I take pictures) and it still looks … strange. As someone stated, I think it only looks good in pictures? I would need to try with a few demos.
cute *-*
the trick is.. exile hair looks only good on pics 🙂 cause not one do fit me either
I would really love to see Exile work to bring a little more flexi to especially his long styles. While they are gorgeous and look great in pics, I can`t help but have flash backs to 2008 with hair that sticks straight out when my pixels bend and move with my AO. But yes, as always they look esp fab on you, Gogo.