Bubblegum Whatever

I stopped by Shop & Hop to pick up some of the latest free gifts. At this point, it’s become a bit of a tradition for me. Every time the event comes around, I’m always curious to see which creators put real thought into their gifts and which ones are simply tossing something out to satisfy the participation requirements. There were quite a few pleasant surprises this round, and if you’re a fan of freebies, it’s definitely worth a visit. As always, FabFree did a fantastic job covering all the gifts, so be sure to check out their SL23B gift guide for a complete look at what’s available.

I didn’t make it to every booth, but after spending way too much time teleporting, touching vendors, unpacking boxes, and trying things on, these were the gifts that stood out to me the most:

• LeRoux – Lois AO
• SLC – Bento AO Doubleyou
• Softie – Nylah Skirt
• Ade – Sunny Hairstyle
• Alaskametro – Gemini 2K BOM Makeup Set
• MUHO – Deva Shoes
• Seeker – Remy Shoes
• Cococat – Store Credit
• Navy+Copper – Store Credit

As I was making my way through Shop & Hop, I found myself thinking about how many free gifts there are in Second Life these days. It feels like every event has gifts now, whether it’s because they’re collaborating with Linden Lab, celebrating an anniversary, hosting a birthday round, or simply running a promotion. Free gifts have become so common that I don’t really understand why Linden Lab still seems to view them as a major incentive for Premium memberships or resident engagement.

In fact, I sometimes wonder if all these gifts are starting to work against the events themselves. Right after leaving Shop & Hop, I teleported over to ACCESS and discovered their birthday round was packed with gifts as well. I happily collected them, took everything home, unpacked it, tried it on, kept a few items, deleted the rest, and never felt the need to actually shop. The gifts became the entire experience, and I still got that little rush that comes from finding something new without spending a single Linden dollar.

That’s why I’ve never been convinced that giving away more gifts is the answer to attracting new residents or keeping existing ones engaged. Second Life already has an incredible freebie culture, and anyone willing to spend a little time exploring can put together a fantastic avatar without opening their wallet. If Linden Lab wants to attract and retain new users, I think their resources would be better spent making the platform easier to understand, improving the onboarding experience, and connecting newcomers with friendly, knowledgeable residents who can help them navigate the world. New residents don’t need another gift bag nearly as much as they need guidance and a positive first experience.

Maybe that’s what’s been frustrating me lately. From my perspective, Second Life feels a little directionless. So many of Linden Lab’s recent efforts seem focused on giveaways, promotions, and perks for people who are already here, while some of the issues that residents talk about year after year continue to linger. I don’t think most long-term residents are asking for more gifts. We’d probably rather see faster support response times, better covenant enforcement, stronger account security, and leadership that demonstrates a deeper understanding of the people who continue to invest their time and money into this platform.

Of course attracting new residents is important, and every online world needs new people to thrive. At the same time, it’s hard not to notice that some of the residents who have supported Second Life for years are becoming increasingly frustrated. The people who own land, maintain communities, support creators, pay for Premium memberships, and spend thousands of dollars annually are just as important to the health of the platform as the next wave of signups. Sometimes it feels like Linden Lab is working very hard to attract new residents while overlooking the people who have already proven, year after year, that they’re committed to staying.

Read More “Shop, Hop, Collect, Leave”