lunar

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    Shine Bright Like Neon Lights

    Shine Bright Like Neon Lights

    A friend asked me recently, “Gogo, why do you ask so many questions about how much designers are making on Facebook?”

    Yes, I ask a lot of questions on Facebook. I’m on pretty much all of the social media sites for Second Life, but people are especially chatty on Facebook, and I’m always trying to get a temperature check on the SL economy. Are people still making money? Are they making less than they used to? Is Second Life going to survive long enough for my Lifetime Premium Plus accounts to pay off, or will SL die before I’m profitable? So many questions.

    I think about the SL economy probably more than the average resident does. Besides being an SL nerd, I’m also a bit of a finance enthusiast, and I love reading about the economy in RL and apparently analyzing the SL economy too. I think it’s smart to know when something is still worth your time and when it’s time to move on. If you’re no longer making the money you used to make here, there’s nothing wrong with finding somewhere else where your time and talent are worth more.

    Another reason I ask these questions is because despite some designers doing very well in Second Life, I often see some saying they’re on the verge of being evicted or facing some other financial emergency nearly every week. There’s always a Second Life GoFundMe, and sometimes it’s from designers I would consider fairly successful from a distance. They’re talented, they have a recognizable brand, they have customers, so why are they still living paycheck to paycheck?

    I’ve watched a lot of designers come and go over the years, for all kinds of reasons, and I actually think there’s something admirable about knowing when it’s time to leave. If you used to make good money in Second Life and you’re no longer making what you need, why cling to it until you’re completely broke? Find greener pastures. Maybe that means another virtual platform, maybe it means taking your skills and working for a company in real life, or maybe it means doing something completely different. At some point, if something is no longer working financially, you have to see the writing on the wall and bounce before you’re broke. There’s no prize for hanging on the longest.

    Jian Pets announced last week that they’re leaving Second Life, and you can read their farewell message here. I think it’s smarter to move on and explore other opportunities than to cling to something that is no longer serving you. Second Life has been around for more than 20 years, but that doesn’t mean every successful SL business needs to stay here forever.

    Speaking of being financially well, I went to the FLF Bday Bash and came home with a bunch of goodies for FREE! Gogo may be loaded in SL, but I still love freebies. I didn’t grab every single gift, but out of the ones I picked up, these are my favorite things:

    • Movement – Ladies Handbag
    • ALT3 – Afterparty FX Shine
    • Exile – Jordan Hair, Birthday Confetti Edition
    • Glam Affair – Manu Skin (Summer Special L005) – The rain on the face is awesome!
    • Half-Deer – Neon Rainbow Wall Light
    • Octubre – Cielo wall decor
    Shine Bright Like Neon Lights
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    A Few Second Life Mysteries

    Balloon

    One of the greatest mysteries in Second Life to me is why so many Third Party Viewers eventually stop development. I wasn’t always looking for something beyond the official Second Life Viewer, so I stuck with that for years before finally giving TPVs a chance. The first one I really used was Black Dragon Viewer, and while I eventually figured out things like the annoying WASD controls, I could never get rid of that music that played every single time the viewer launched. Maybe there was a way to disable it, but I never found it, so when Alchemy Viewer came along, I happily switched over. Alchemy ended up becoming one of my favorite viewers, but then development stopped. After that I moved to Aperture Viewer, and wouldn’t you know it, development there stopped too. Just recently I told you all about AyaStorm Viewer because I thought it had a lot of potential, and now they’ve removed the Windows version, so I guess you can consider that one effectively dead for most people too. At this point I’m starting to think TPVs are cursed. Every time I get excited about a viewer, development suddenly comes to an end. So now I’m sitting here wondering what I’m supposed to use next. How long do you keep using an abandoned viewer before enough little things break that you finally give up and go back to Firestorm?

    The curse of Third Party Viewers continues.

    Another mystery to me is all of these collaborations Linden Lab has been doing lately with residents and community groups. We’ve had SeraPlus, MadPea, Essential Inventory, and now The Collab Circle. The whole point seems to be adding value to Premium and Premium Plus memberships by giving members exclusive freebies. I’m Lifetime Premium Plus, so maybe I’m the wrong person to judge whether these promotions are working, but I haven’t been impressed with probably 90% of the gifts. The funny thing is, when an event has freebies, I’m so focused on grabbing them that I never actually shop. I teleport in, collect everything, teleport home, open all the boxes, decide what’s worth keeping, and delete the rest. It gives me the exact same dopamine hit as shopping because, really, shopping is just acquiring stuff. By the time I’m finished opening gifts, I’m completely over it and have no desire to go back and actually spend money.

    One of the gifts I did like was the balloon pack from SKVOST. The balloons themselves are really cute, but they’re meant to be rezzed as decorations. The only attachable version was the boxed package, and that included a no-transfer attach animation script, so I couldn’t even modify it the way I wanted. I ended up resizing one of the decorative balloons, wrote my own animate on attach script, and now I have a holdable balloon in exactly the color I wanted. It just made me wonder why they didn’t include a few holdable versions in the gift package to begin with.

    I do hope these collaborations work out because Linden Lab is obviously putting money into them. I came across a Facebook post from one of the Seraphim founders who mentioned they were paid by Linden Lab for SeraPlus, so these aren’t just casual community projects. That makes me wonder if Linden Lab is tracking conversions from these collaborations. Are Premium memberships increasing because of them? Are people actually spending more money after visiting these events? I honestly don’t know. When I visited The Collab Circle on opening day, I was literally the only person there. Even with Second Life promoting these collaborations constantly across social media, I wonder if residents are simply burned out on shopping events. At some point, another event with another gift bag just doesn’t feel exciting anymore, especially when so many of the freebies feel more like promotional add-ons than gifts people genuinely wanted.

    That brings me to the bigger issue that keeps sitting in the back of my mind. Concurrency has been trending downward for a while now, and I really appreciate Daniel Voyager for continuing to track these numbers because it’s one of the few ways we can see the long-term trend instead of just going by how busy our favorite regions feel. Whether Linden Lab wants to acknowledge it or not, the charts are showing fewer people online, and if that trend continues through the rest of the year, I think Christmas is going to be a really important test. Hopefully things turn around, because I’d much rather see those numbers climbing again than continuing to slide.

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    Bumble Bee Cafe

    Bumble Bee Cafe

    Hello from the Bumble Bee Cafe on Aurelias! I’m wearing my favorite outfit of this season, the Neve fluffy hoodie from Lunar. This fluffy hoodie texture is excellent, I’m so impressed with the texturing and the HUD. Lunar is a brand to add to your wardrobe, they have lots of sweet and sexy offerings.

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    Sparkle at the SL Christmas Expo

    LeLutka Halle Mesh Head

    I’m really liking my the new Halle Mesh Head from LeLutka. I’ve probably edited my face a dozen times since my last blog post. A little tweak here and there, and finally it’s looking like Gogo. We’re now in my favorite month of the year, and I can’t wait to indulge in the festivities.

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