The unsung heroes of Second Life marketing and collaboration are resident-run projects. I founded iheartSL in 2008 (over 14 years ago!) to help aggregate Second Life blog contents into a single central location, to help bloggers gain exposure, and to provide readers with a convenient one-stop shop to browse all the latest posts from residents. Over the years, I have mostly funded iheartSL with my own money and advertising support from sponsors. It is critical to support resident-led projects because they have frequently stepped in to fill gaps left by Linden Lab.
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