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I stumbled across the Blackout August initiative created by Second Life resident Imogen Aurelia, and I’m honestly really into the idea.
BLACKOUT AUGUST
Imogen Aurelia
A pause. A reset. A quiet rebellion against the noise.
We’re stepping back from constant shopping — not to punish creators, but to challenge a system that’s chewing up time, talent, and energy for less and less return.
Creators are burned out.
Shoppers are overwhelmed.
💸 L$ are worth less.
🌀 The loop is unsustainable.
So we’re unplugging — for a month — to breathe, explore, connect, and remember what Second Life used to feel like before it became just another sales feed.
This isn’t a protest. It’s perspective.
Not a ban — but a boundary.
Not harm — but healing.
✨ Support sims. Tip artists. Host meetups.
Style your inventory. Explore again.
Let SL be about experience, not exhaustion.
Even though I love shopping in SL, I’m totally on board with taking a pause. A reset for 30 days to stop the constant cycle of buying, and just enjoy what I already have. Maybe even do something different in Second Life. What’s that something else? Hanging out with friends, exploring sims, playing a game. Just being present.
This isn’t about boycotting anyone. I love SL creators. I’ve been shopping and blogging for over 18 years. But even from the consumer side, I can feel the burnout. Creators are producing too much, too fast, and shoppers can’t keep up. I miss when a new release felt special for months, when we showed it off to friends and designers actually had time to enjoy the success of their work instead of rushing into the next release or discounting at a weekend sale.
If going 30 days without shopping feels impossible, you can still take part in a way that works for you. Maybe that means buying only the things you really love instead of grabbing everything just because it’s new or on sale. Personally, I’ve been buying less without even meaning to. My inventory is out of control — I’m at 93K now and trying hard not to hit 100K. I need this break just to organize and reset. That alone is a project.
Can you still enjoy SL without buying anything? Yes. Absolutely. Brands are always giving away gifts and store credit. Most of us have inventory full of unopened things. You can wear what you already have in a new color or styled differently. You can still support creators you love this month by wearing items that you already own.
Some people might say this kind of pause hurts the economy or puts creators at risk, but that’s a much bigger conversation. Most of us are just players. We’re not here to keep the grid economy afloat. I’ve spent years spending money in SL, and I’ll continue to support the creators I love, but I don’t believe it’s my responsibility to make sure everyone is earning. SL is a hobby for most of us. We engage with it how and when we want to.
So I’m trying out Blackout August. I might go the full 30 days, or maybe just a week here and there. But I’m doing it. You can too. Try it in a way that feels right for you. Let Second Life be fun again, not just a sales feed. Let’s breathe a little.
Work in progress skin, from Pink Fuel.
I think that lots of girls will be happy with this release, especially if you’re already a fan of the cute young faces from Pink Fuel. I know I am, but I have always favored the ‘youngish’ look in SL rather than the mature glam look. I’m not glam… I don’t really even like to wear shoes most of the time when I’m floating around in-world from sim to sim.
Are you looking forward to the final version of this skin as much as I am?
I hope the final is something like this, because I think it’s perfect already.
For some reason, I don’t really like Red hair in SL. I would probably wear Black, Brown, Blonde, Pink, Blue, White, Green, etc, all before going Gingery-red. However, I’m so excited about this Freckled Love skin from Pink Fuel cos it is a preview of the Sora skin (not yet released, but soon!). Sora is soooooooo gorgeous, I honestly don’t think I will take it off once it’s released. Sora has a slim pretty nose, gorgeous skin tone and texture, and amazing new lips. I’m a huge fan of Pink Fuel, obviously, but I think Mochi has shown the most progress over the past few years, more than any other skin maker on the grid.
This skin is just $75L, such a great deal.
Visit the Ador & Abhor 5th Anniversary Event to get this skin!
What I’m Wearing:
Pink Fuel – Sora (Peach) Freckled Love (A&A Aniv.)
Truth – Marisol (Marmalade)
Teefy – Elyse Wrapped Tucked Tank (Creme) S
Noodles – Cupcake Bow Headband (Pink) @ A&A Aniv.
mon tissu – Oui Necklace (Gold)
I’m just a Second Life resident. I’ve been blogging and playing this game, virtual world, whatever you’d like to call it, for decades. I grew up on this platform. I’ve taken thousands of snapshots over the years, raw, unedited, unfiltered. But I’m also the kind of person who leans into new tools, so of course I’m excited about using AI to enhance my photos.
Even when some designers push back loudly with “don’t feed my creations into AI or I’ll ban you from my store,” I can’t help but roll my eyes a little. They can’t ban the entire world. They can’t control what tools residents use in their own creative process. You can ignore the noise and keep using whatever tools you like. What feels insane to me is the hypocrisy. Big brands in Second Life, the ones making a living here, get a huge pass when it comes to AI editing in their ads. They’re showing AI hair, AI clothing, AI bodies, AI environments, all polished up to entice us to buy. That’s fine.
But when a resident retouches a photo with AI, the same residents who are actually spending money and keeping this world going, suddenly we’re untalented pariahs destroying creativity or causing water shortages or whatever the dramatic take is this week. The double standard is wild.
If you like this photo, yes, I edited it with ChatGPT Plus. I pay $20 a month for it. I also pay for Adobe Creative Cloud, Krea, and a bunch of other tools because I genuinely enjoy pressing buttons and seeing what happens. It’s still my photo. It’s still my avatar. I just gave it a glow up.
Read More “Breakfast”
Mouse Mimistrobell of Dark Mouse jewelry has just released some adorable new jewelry sets for Spring! I'm wearing the Wild Animal bangles, earrings, and matching belt in Zebra print above. Animal print is so tough to wear since it can be very loud but when it's done right, I like it a lot.

This is the Flowers are Blooming set (necklace + earrings) in Silver. Dark Mouse has really great pendants, they're really marvelous prim work. These are my favorite types of jewelry from DM, since I love a large pendant necklace.
Tp to Dark Mouse!
What I'm Wearing:
BeBae – Belina *Cinna – Bare-1a skin
Dutch Touch – Bra Dress Black
Exile – Love Song (mink) hair
Dark Mouse – Flowers are Blooming set
Darm Mouse – Wild Animal set
It’s day 10 of Blackout August and I still haven’t spent a single Linden. Gifts and freebies are fair game though, and yesterday I received an updated copy of the Snow Rabbit (S@R W01X) mesh head. I originally blogged this head over a year and a half ago, and it’s been updated several times since with great improvements to the HUD and features. This 3.0 update adds more volume to the eyelashes, so of course I had to try it.
When I put on my saved S@R outfit, something strange happened to the shape I made last year. Rather than troubleshoot, I decided to start fresh with a brand new shape and pair it with a new skin. The S@R head reminded me how much I love it, especially since it works with EvoX skins. If only the eyes were compatible with the EvoX HUD too, that would be perfect.
While creating the new shape, I noticed the nose is slightly crooked. Some Second Life residents would call that a charming feature, while others like me prefer a smoother profile. It does give the face personality if that’s your thing.
Today I’m wearing the Magnolia skin from Amara Beauty. It’s new at The Arcade, but I didn’t buy it. My friend gifted it to me. Gifts don’t count toward Blackout August, but I’m keeping paid items to a minimum this month and digging into my inventory instead. If you own any Amara Beauty skin, you could pair it with the S@R head and get a similar look.
One thing about the Magnolia skin that surprised me is that the no brows version is only available in the RARE. Annoying. I always wear no brows, so if my friend hadn’t sent me the RARE, I wouldn’t wear this skin at all.
If you’re still thinking about joining Blackout August, you can start anytime. Maybe you want to slow down your shopping, maybe you want to save money. Both are good reasons. I’ve seen people make rude assumptions about participants, as if we’re all struggling with some kind of shopping addiction. LOL. I buy what I want, and sometimes I buy too much, but I’m not running out of Lindens or spending money I don’t have. The only time I run low is when I decide to buy a region or go to an SL auction. For me, this is about showing that shopping isn’t the only thing to do in Second Life. You could be like Philip Linden, never change your clothes, and still enjoy this world.
Read More “Snow Rabbit Mesh Head Update! S@R W01X v3.0”
random question….in the advert for your misha shape, what skin is she wearing?
Sorry if this came thru twice!! I got a weird error from wordpress. Anywho, in the advert for your misha shape, what skin are you wearing?
Laqroki Phoebe skin 🙂
yay for subscribe o matic 🙂
and apparently they have a contest on for all you store owners: Tagline idea contest!
Grand prize: The best tagline idea will get you a free 12-month Unlimited subscription plan.
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