Designers, if you don’t know who is in your official bloggers group, you’ve already lost control of your branding. My friend needed support earlier this week, for a pair of shoes that was sent to her. When she contacted the designer, this person did not even know who she was, even after she said she was in the blogger’s group, the designer didn’t bother to take two seconds to look at the group for her name, and the exchange continued to be awkward, almost insulting.
Even if a designer is so busy, the group so big that the names are a blur, take two seconds to verify that someone is in fact, in your blogger’s group, that someone had to invite them to — and ACT LIKE YOU KNOW WHO THEY ARE. Act like their time matters to your brand, and their free advertising matters to your business.
I’ve been trying to think of reasons why this designer may not recognize the bloggers in her own group, but I really can’t come up with any valid ones. Maybe she has a blogger’s manager that does the invitation, but as a designer, to be completely ignorant of your marketing team/press team is not good.
My point is, we all take the time out of our busy lives to promote YOUR brand, at least pretend you care.
What I’m Wearing:
Pink Fuel Skin
Truth – Thalia
Teefy – Sonia Dress (S) Creme, Sonia Add-on Harness (White)
Very cool jacket! Can’t wait to get in and try it out.